The Institute, founded on the belief that marketers or sellers will pay for much of the new media as they historically have for all media, is horizontally structured in order to represent the common interests of all disciplines bearing on the sellers' with interactively in new media. Other associations, most of which are vertically structures, focus primarily on the supply side of the interactive equation - technologies and services. The Institute, while taking into consideration the supply side of the equation, focuses on the demand side -- consumers and the marketplace.
The mission of the Institute is to help facilitate the practical marketing applications of interactive technologies and services.
As a result of demographic, behavioral and technological forces confronting marketers with new challenges for which existing knowledge and methods of marketing are unsuited, the Institute envisions interactive marketing as a solution for meeting these challenges.
The Institute represents marketers as well as advertising, public relations and marketing agencies; media companies; research firms; content, service, and technology providers' and academic, scientific and educational institutions. Take a moment to browse our list of member representives.
The benefits of membership in the Institute include: The Morning Intelligence Report; marketing analysis reports, case studies and summaries, a repository of information, primary research projects, training seminars, educational workshops, professional development courses, management retreats, networking, a help desk, periodicals, and annual conference.
Phone: 202-624-7374 |
